Who We Are
Research Associates is a full-service campaign, market research, consulting, evaluation, public opinion polling and public relations firm established by senior partners Barb Derrick and Doug Evans in 1975. Services offered by Research Associates include feasibility studies, capital campaigns, competitive market planning, public opinion surveys, consumer behavior studies, corporate image studies, advertising effectiveness analysis, market share analysis, site/location analysis, telephone and intercept interviews, focus groups, sample selection, data processing and analysis, reporting and recommendations, evaluation, needs assessment, media production, media buying, grant writing and commercial, political, educational and public relations consulting.
Research Associates is a 51% female-owned business.
Research Associates Philosophy
•The client relationship should be a partnership.
• We are committed to accepting a limited number of clients at any given time. In the marketing industry, we position ourselves more as Rolls Royce than General Motors. While we are usually not inexpensive, we always give good value. We don't stamp out our projects; rather each is hand-built to exacting quality.
• Even though we're small, we offer a broad range of services. We can do anything our competition does -- we just do less of it.
• We have been around long enough to get the kinks out. Clients working with us have drafted a proven first-string player for their team.
• Finally, Research Associates is committed to the concept of private, active ownership. Simply put, when you work with us you will be working actively with the principals and owners for the duration of the project.